July 16, 2018
Poor quality within a HUB can lead to delays in patient treatment, loss of prescriber confidence, and users seeking competitive therapeutic options. For some pharma companies that equates to as much as $22,500 in lost profit DAILY.
January 30, 2018
Case study: pharma effectively using Blue Ocean thinking to create opportunity out of mature REMS program.
December 8, 2017
Through Blue Ocean thinking, successful pharma and biotech brands are shifting focus from the competition to the customer.