Team > Katie Rapp

Vice President

Katie has been working in healthcare for more than 20 years. Her diverse career spans working with patients, physicians, payers, and pharma, in both academic and commercial organizations. Today she shares her expertise with Archbow clients across strategic marketing and communications, Fair Market Value, and market research.


Prior to joining the Archbow team, Katie was the global head of Strategic Market Development for UBC: An Express Scripts Company where she led pharma-facing marketing, communications, sales support, business intelligence, and opportunity development. She also spent 11 years leading major marketing initiatives for one of the largest hospitals in the United States where her focus on Neuroscience and Neuro-oncology helped forge a strong national and international referral network.

Katie holds a B.S. in Communications with an emphasis in Advertising from the University of Tennessee. She’s an Air Force brat who’s terrible at staying in one place, an extroverted Southerner who spends a lot of time talking to strangers, and a chronic storyteller, much to the chagrin of her husband and two teenage kids.

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