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INSIGHTS

  • Team Archbow

Pharmaceutical Commercial Success Begins with Superior Strategic Planning


Pharmaceutical Commercial Success Begins with Superior Strategic Planning


Successfully launching or re-launching a new pharmaceutical into today’s highly competitive market may look simple for those on the outside looking in. But, for those of us in the know, it’s truly anything but.


The market access teams we work with are typically tasked with essential commercial decisions:

  • How will we convince HCPs to prescribe our product?

  • How can we make sure the product reaches the patient when and where they need it?

  • How will we convince insurers to cover the product?


There are thousands of variations of how those questions can be answered, but each should be driven by unique patient, prescriber, and payer needs and carefully considered through the lenses of company objectives, budgets, and timelines.


As a pharmaceutical consulting company, Archbow helps biopharma manufacturers address commercial planning needs with a rigorous approach that includes a customized mix of strategies, such as:

  • Pharmaceutical business analysis, planning, and ideation

  • Pharmaceutical market positioning

  • Biopharma market landscape assessments, including industry trends, competitive intelligence, analog research, real-world benchmarking, and market research

  • Pharmaceutical Fair Market Value

  • Financial and cost modeling

  • PBM contract negotiation

  • LOE market share loss prevention

  • Copay Maximizer and Accumulator mitigation

  • Due diligence and asset evaluation

  • Global pharmaceutical pre-commercial and commercial supply chain strategy & implementation


Today, manufacturers must approach commercial planning in a way that is customized for their unique product and patient/prescriber populations. Commercial strategies for any two different products should not look the same – there’s no formula when the stakes are this high. That’s where the right advisors, with decades of commercial planning experience, can make a genuine difference.


Learn more about our commercial planning team, and contact us today for assistance with your strategic commercialization needs.


You can also assess the health of your market access programs and pick up a few practical ways to impact health equity now.


See our work in action with these real-world case studies:


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Archbow Consulting helps pharmaceutical and biotech companies in the USA and Europe reach their commercial goals with strategic and tactical approaches to distribution, pharmacy, and patient access. Archbow was founded by industry veterans to meet a need in the marketplace for consulting options that offer diverse real-world experience, are able to leverage deep connections across the industry, and can also provide actionable strategic guidance. We invite you to learn more about our team, services, and clients’ success, and connect with us via email, LinkedIn, Twitter or subscribing to this blog which you can do below.


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