In our continuing effort to best cater to our pharma and biotech clients seeking guidance and assistance commercializing products in Europe, Archbow Consulting has opened an office in Zug, Switzerland. European projects will be supported by consultants on the ground in Switzerland and the EU, as well as by Archbow’s U.S.-based team.
It’s fair to say that finding success in the pharmaceutical industry today means being a player in the global healthcare marketplace. While many large pharma companies – based in the U.S. or elsewhere – have teams dedicated to maximizing revenue opportunities worldwide, the story is often quite different at small and midsize companies.
That’s where Archbow can help.
Although these organizations may lack the bandwidth and some of the expertise to position new brands for successful launches with physicians, patients, and payers, the importance of a global commercial plan is undiminished.
In today’s marketplace, no pharma or biotech company should be limited in their ability to sell products outside of the U.S. By working with local, well-networked consultants, small or one-person teams at pharma and biotech companies can have the knowledge, experience, and connections needed to compete on a global scale. We are continually conducting due diligence on vendors, evaluating potential partners for our clients to best understand the relationships and cultural nuances that can determine a product’s commercial success.
Archbow’s European office will offer all company services, with a focus on:
By engaging local European support, it’s possible for small teams (even teams of one!) at pharma and biotech companies to deliver successful ROW strategies without diverting attention away from U.S. priorities.
As noted in The Top 2019 Pharma and Biotech Trends to Watch article in Pharmaceutical Executive, this approach becomes especially vital in the rapidly growing cell and gene therapy market. Our work in this area today is allowing clients to increase revenues outside of the U.S. without overextending their resources.
Whether you’re just initiating your global launch plans, or you’ve been tasked with maximizing revenue in ex-U.S. markets, Archbow can help. Contact us today to get started.
And, if you’re in Zug, stop by and say hello!
+ 41 (0)41 723 23 70