A Five Step Strategic and Tactical Approach to Driving Market Access Success
STRATEGY
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Market, industry, competitive analysis
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Expert insights
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Therapeutic landscape assessment
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Situational analysis
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Historic and future considerations
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Headwinds and tailwinds
DESIGN
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Present solution options
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Shape goals, objectives, and expectations into program models
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Map milestones to build programs
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Guide and manage selection of vendors best suited to support vision
IMPLEMENTATION
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Provide contracting guidance and support
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Develop and manage project plans
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Monitor timelines and hold teams accountable to milestones
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Oversee program build and launch
OPTIMIZATION
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Ensure program endurance and
long-term success
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Provide Quality Management oversight
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Adjust program strategies based on market changes or operational improvement needs
