CASE STUDY
PATIENT SERVICES PRODUCT LAUNCH
Case Studies > Patient Services Product Launch
SITUATION
A large, global pharmaceutical company is launching an oral product in a crowded specialty market. They will be 6th to market in the therapeutic area.
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Manufacturer has specialty experience, but does not currently have products in this therapeutic area.
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The current landscape of patient services varies widely as both injectables and orals have been introduced to the marketplace.
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Archbow is engaged with the customer to orchestrate the launch for the their patient services team.
APPROACH
Archbow has been charged with oversight across 6 different work streams to ensure organizational alignment.
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​We are responsible for all aspects of project management for the brand and have built robust processes and materials for the patient services team, including designing and developing solutions for:
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Reimbursement support
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Prior authorization support
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Copay program
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PAP and non-commercial dispensing pharmacy
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Data and reporting
RESULTS
Archbow has been engaged with the manufacturer for 12+ months working towards a launch readiness date in 2020.​
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Archbow has dedicated resources aligned to the project with bi-monthly onsite presence.​
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The workstreams are all currently on time and under budget.
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As an indication of this customer’s satisfaction, Archbow has been referred to other brands across the organization.