Don’t Let Your Pharma Program Fall Behind – Optimize It Now
New Year’s resolutions, such as scheduling preventative health screenings and annual checkups, serve as a frontline defense against potential health issues. Prevention is critical if you’re responsible for managing a patient support program.
Like health resolutions and preventative measures, proactive program optimization helps you avoid potential performance issues to keep your program successful. But, for many reasons, proactive optimization may not be a part of an existing program. Often, these programs fail to meet expectations over time.
How do you know if your program needs to be optimized? Here are several questions to ask yourself:
Does your program seem misaligned with the overall brand ecosystem?
Does your program face consistent escalations?
Is your sales force focused more on the HUB process and pull-through than selling?
Does your program metrics data seem “off”?
Do seemingly small process changes cause setbacks?
Does your team seem busy but unproductive?
Do your vendor contacts seem to be burned out?
Are you hearing conflicting information from your vendor and HCPs about cycle time or specific services?
Do you have low HCP and/or patient satisfaction ratings?
Is your program staff consistently working overtime?
If you answered “yes” to one or more of the questions above, program optimization could make sense.
And if you’re preparing to launch a new program or need to reevaluate an existing program, we strongly recommend implementing proactive optimization strategies.
Every program has its story, just like a resolution. Optimizing is about moving forward to a new and better chapter. Archbow can assist with your program optimization strategy. We are highly experienced in designing proactive optimization approaches, identifying room for improvement, analyzing vendor performance, and modernizing technology in existing programs. Contact us today to get started.
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Archbow Consulting helps pharmaceutical and biotech companies in the USA and Europe design, build, and optimize product distribution and patient access strategies. Archbow was founded by industry veterans to meet a need in the marketplace for consulting options that offer diverse real-world experience, can leverage deep connections across the industry, and can also provide actionable strategic guidance. We invite you to learn more about our team, services, and client’s success, and connect with us via email, LinkedIn, Twitter, or subscribe to this blog which you can do below.