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10 Market Access Trends to Watch for in 2023


10 Market Access Trends to Watch for in 2023



As the pharmaceutical industry pivots to an evolved, post-pandemic marketplace in 2023, there are core market access trends that will influence how success is realized. Everything from engaging and communicating with stakeholders to meeting market expectations in ways that drive—rather than deter—access to medications will require new strategies and approaches from market access teams.


The trends highlighted here encompass patients, prescribers, payers, and service delivery partners and shine a light on how market access teams must not only shift their thinking about how products effectively reach patients but also how they can get payers to pay attention (and provide coverage).


Ultimately, manufacturers need to be able to tell a good story to drive utilization and inspire coverage. To do that, they first must develop an amazing product, wrap the right distribution and patient support services around it, craft a story that will resonate with the market, and then use the right channels to tell that story to the right people.


Pharmaceutical Executive teamed with experts at Archbow Consulting, Valuate Health Consultancy, and Entrée Health to help market access teams start thinking about how they can tell their story in the year ahead. These ten trends detail why evolved preparation, thought, and engagement will be needed to meet post-pandemic marketplace expectations. We hope that this list gives you the added insight to make the most of your opportunities this year.


How did we do on this list? Anything else you would have included? Let us know - we'd love to hear from you.

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Archbow Consulting helps pharmaceutical and biotech companies in the USA and Europe reach their commercial goals with strategic and tactical approaches to distribution, pharmacy, and patient access. Archbow was founded by industry veterans to meet a need in the marketplace for consulting options that offer diverse real-world experience, are able to leverage deep connections across the industry, and can also provide actionable strategic guidance. We invite you to learn more about our team, services, and clients’ success, and connect with us via email, LinkedIn, Twitter or subscribing to this blog which you can do below.


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