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Hub Implementation: The Key to Product Launches

ten different steps that contribute to an integrated pharmaceutical launch strategy
Hub Implementation: The Key to Product Launches

Hub Implementation: The Key to Product Launches

Justine Hughes, Vice President of Archbow Consulting, joins The IDI Podcast to explain why pharmaceutical HUB implementations are so challenging. Justine has over 15 years of experience implementing and managing Patient Support Programs.

“HUB implementation is hard because there’s a lot more areas where it can fall down or where you could things can fall apart more easily,” Hughes says. “You really have to be strategic in your thinking around HUB implementation and bringing in the right stakeholders at the right time and then having the correct communication strategy.”

Implementing HUB services has become critical for ensuring efficient and patient-centric medication access in the ever-evolving pharmaceutical industry. Click the link below to listen to Justine on The IDI Podcast and to learn how to effectively implement HUB services for your unique commercial needs in 2024. Contact us today to learn more. Listen on: Apple Podcasts or Spotify 

Archbow Consulting, Entrée Health, and Valuate Health Consultancy are sister companies under the Value and Access division of Omnicom Health Group. Learn more about our united organizations here.

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Archbow Consulting helps pharmaceutical and biotech companies in the USA and Europe design, build, and optimize product distribution and patient access strategies. Archbow was founded by industry veterans to meet a need in the marketplace for consulting options that offer diverse real-world experience, are able to leverage deep connections across the industry, and can also provide actionable strategic guidance. We invite you to learn more about our team, services, and clients’ success, and connect with us via email, LinkedIn, or subscribing to this blog which you can do below.

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