Revving Up for 2024: Market Access Kick-Start Resources
As we settle into 2024, it can be helpful to refresh ourselves on the hot topics that closed out 2023 and do some prep work for the industry challenges that may influence how success is realized in the market access space in the coming months.
Our team assembled a list of articles to give our clients a kick-start in the new year. The articles featured here combine subject matter experts’ real-world experience with insights from across the industry to help market access professionals maximize effectiveness in the ongoing quest to ensure patients can access their prescribed medications.
Whether your focus is on distribution, communications, patient support, payer strategies, or comprehensive market access, we hope this curated list piques your interest. Enjoy!
Market Access News You Can Use to Kick-Start 2024
Market Access: An overnight sensation, 20+ years in the making (Med Ad News), by Megan Hall, EVP, Executive Creative Director, Entrée Health
Navigating the Future: Key Market Access Trends to Watch in ’24 (Pharmaceutical Executive), by Kevin Cast, Partner, Archbow Consulting
Advice for Pharma in 2024: Buckle Up (Life Science Leader) and Politics and Prescription Drugs: What's Ahead in 2024 (podcast), featuring Al Jackson, Consultant, Valuate Health Consultancy
‘Perfect Storm’ Shines a Spotlight on Market Access (PharmaLive), featuring a Q&A with Andrew Gottfried, CEO, Entrée Health
Solving Pharma’s Pull-Through Problem and Pharma Has a Pull-Through Problem – The Answer is Data (PM360), featuring Access Next.
Risk vs. Reward: A Must-Have Contracting Guide for Specialty Pharmacy Services (whitepaper), by Archbow Consulting
Inflation Reduction Act: Looking Ahead to 2024 (POV), by Dina Steinfurth, Managing Director, Valuate Health Consultancy
Trade & Channel Strategies 2023: IRA—All the Things Beyond Price Negotiations That Will Impact Your Business, by Douglas Bock, Partner, Archbow Consulting
From Med Ad News’s Annual Agency Roundtable:
Looking ahead to 2024, featuring Cora Meese, EVP, Director of Growth and Account Services, Entrée Health
The Importance of representation in healthcare marketing, featuring Megan Hall, EVP, Executive Creative Director, Entrée Health
Hot topics in market access, featuring Andrew Gottfried, CEO, Entrée Health
Pressing issues in the coming election year, featuring Douglas Bock, Partner, Archbow Consulting, and Dina Steinfurth, Managing Director, Valuate Health Consultancy
Reimbursement Blueprint: A 4-Step Guide to a Successful Pharmaceutical Hub (webinar archive), by Archbow Consulting and Entrée Health
Is Hub Optimization the Key for Drug Launches? (podcast), featuring Justine Hughes, Vice President, Archbow Consulting
Are Alternative Distribution Models a Viable Option for Pharma? (Pharmaceutical Commerce), by Rob Besse, Vice President, Archbow Consulting
Case Study: Helping Field Teams Navigate Complex Health Systems, by Valuate Health Consultancy
2024 Predictions from MM+M Agency 100 Honorees, featuring Megan Hall, EVP, Executive Creative Director, Entrée Health
For more market access content like this, connect with us on LinkedIn (Archbow Consulting, Entrée Health, Valuate Health Consultancy), read the blog, listen to the podcast, or subscribe to our Market Access Musings Newsletter.
Archbow Consulting, Entrée Health, and Valuate Health Consultancy are sister companies that work collaboratively to deliver comprehensive market access solutions to the pharma and biotech industry.
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Archbow Consulting helps pharmaceutical and biotech companies in the USA and Europe design, build, and optimize product distribution and patient access strategies. Archbow was founded by industry veterans to meet a need in the marketplace for consulting options that offer diverse real-world experience, can leverage deep connections across the industry, and can also provide actionable strategic guidance. We invite you to learn more about our team, services, and client’s success, and connect with us via email, LinkedIn, Twitter, or subscribe to this blog which you can do below.